I've just begun Mark's Simpleology Course derived from the book, The Irresistible Offer.
Talk about an eye opener.
Mark's book discusses the 4 big questions that every customer asks before making what I call 'an affirmative buying decision'. Answer these 4 questions to the customer's satisfaction, and you've got a sale.
What are The Big 4? If you've got your free copy of The Irresistible Offer, you'd already know!
Saturday, July 5, 2008
The Irresistible Offer Revisited
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