Want More Testimonials? BE a testimonial!

I learned a valuable lesson in quid-pro-quo when Internet Marketing Guru Mark Joyner published my testimonial. Here's how you can profit from this lesson, too.

Facts tell, but stories sell.


Anyone in sales will tell you that testimonials are the cornerstone of your sales presentation. Any time you can provide social proof that your product will do what it says, people are more likely to take interest, open their wallets, and buy.

When I talk about "affirmative buying decisions", I'm talking about people that say yes to your offer - even if the offer doesn't cost a thing. It may be booking a party, joining your business or offering a referral for future business if they are not presently interested in your offer, but know someone that might be interested.

I learned a valuable lesson in the power of testimonials. Not because I got one, but because I gave one.

You've heard me cheer about Mark Joyner's re-release of MindControlMarketing, for good reason. The book is amazing, insightful and a must-read for anyone serious about understanding their client's motivations for an affirmative buying decision. Not only that, but the missing chapter alone is worth the investment of $27 for the book.

In reading the book, I made a comment about the congruency between what Mark does and what he writes about. I posted a note to Mark's blog about how fascinating it is to watch his writing unfold in the work he does on a daily basis. I ended my post by saying the book was "so exciting I can't stand it!"

Little did I know how that one comment would change my world.

Mark wrote a follow-up email to his subscriber base, and not only did my little unintentional testimonial appear in the body of the message, but it was FEATURED as part of the subject line! That's a profound nod from Mr. Joyner.

In that email, he included several short testimonials, along with links to the sites of those who wrote them. That little message changed my world.

The day that the message was delivered, I saw a 15% spike in my site traffic, as well as a 40% jump in opt-ins. The NEXT day, those results almost doubled, and sales spiked by 20%.

Would one email like that make a difference to you? It did for me.

So when you're collecting stories from your clients about their favorite products that you sell, think about the products that you know and love. Offer testimonials to them and you may just find that YOUR business will be booming in return.

3 Ways to Attract Traffic to Your Blog

In the Simpleology Electives Course on Blogging (which is free, by the way) Mark Joyner suggests 3 methods for driving traffic to your blog, in order to make it a well-read posting place in cyberspace.

Mark's 3 tips for attracting high quality traffic are as follows:

* Improve your posts
* Optimize your blog for search engines
* Linkup with other blogs

I've been working on keeping this blog very simplelogy-centric as a means of optimizing the blog. I want Google to understand very clearly what this blog is all about - all things SIMPLEOLOGY.

With the advent of guest blogging, I've managed to get one of my blogs linked into a few other blogs. I'm pretty happy about that, but there's still lots of work to do.

Simpleology has been a mind expanding ride for the last 4 months (I discovered Mark's site in January, and I've been working my way through each of the courses a little at a time).

I try hard not to sound like a devotee, or some religious nut. This stuff is almost cult-like, I must say. Mark's work with MindControlMarketing is very evident when you step back from the whole simpleology picture and assess what Mark Joyner has done.

Please Welcome Special Guest... ME!

As part of the Simpleology Blogging course, one of the suggestions to improve your blogging abilities is to find a gig as a guest blogger.

So I did.

Local columnist and modern day curmudgeon, Andrew Heller offers locals the opportunity to post a guest spot on his blog.

Guess what? He picked me!

I know you guessed it, but it was still kind of exciting to me. He chose a post I wrote for my blog on Real Life Marketing.

Read my guest blog on Andy Heller's blog, and see the picture of me with really short, curly hair.

Mind Control: The Missing Chapter

I didn't have to wait in line for long.

I snagged my copy of Mark Joyner's re-release of MindControlMarketing.com within an hour of it going live.

And the missing chapter, while short, is the grown jewel in the book.
Dubbed an extention of Simpleology "Underground", Mind Control Marketing's illustrious missing chapter hones in on mind control itself, how cults use it, how to protect yourself from it - and most importantly, how to create a cult-like following for your ventures.

Ironically, I think Mark's done just that with the entire Simpleology program. In a very cult-like way, he has created a loyal following on a global scale. Unlike a cult, however, Mark's opened the minds and eyes of people in ways that truly benefit themselves, and ultimately mankind.

If you look at Mark's Facebook profile, you'll see that the objective of his company is to self-fund Construct Zero - which is a terminology Mark has identified with a type of unified consciousness development that serves to liberate the oppressed through global programs that reach out and serve people for little or no cost.

Truly a lofty and admirable goal. Not easy, but lofty to be sure.

And if anyone can pull it off, Mark Joyner probably can. He's a thinker, a planner and a DO-er of the highest order. And Mind Control Marketing ties the ribbon on it nicely.

The "missing" chapter entitled, "Brainwashing: Genuine Mind Control in the Extreme" lays out the differences between creating a cult-like following and creating a cult. In Mark's own words:

The temptation to turn your customers into a cult-like following (and I don’t mean in a good way) is perhaps too much for the average business owner to resist.
The more I looked at the formulas for brainwashing you’re about to learn, the more I realized that these are simply the same methodologies that we use to brainwash our children in school, the methods that governments use to brainwash populations, and the methods that self-help fads use to brainwash their followers.

But ultimately, Mark offers the following points to create a positive following:

• A cult-like following should be based on voluntary participation. Cults use coercive tactics to "encourage" and downright force members to participate.
  


• A cult-like following is based on a love for a product or thing. Cults develop a blind faith in the figurehead of the group. The idea is to create groupies, not for you, but for your ideas, product, or conceptual models, which should, in a perfect world, serve a greater good than yourself. Selflessness sells, folks.


• A cult-like following should be inclusive, rather than exclusive in terms of respecting others outside the following. Says Joyner, "a cult 'shuns the non-believer'"

There's so much in this chapter that at first blush, you'll think you've been short changed by these 12 little pages. Be thou not fooled, however. Mark cites 3 specific examples of powerful brainwashing techniques and how to "defend yourself" with remarks on effectiveness, usefulness, and psychological impact.

It's 12 pages of intensive instruction and dissuasion all rolled into one.

500 bucks for 27 bucks

Would you pay 27 bucks to get 500?

Who wouldn't, right?

The problem is, you wouldn't believe the offer.

And this is the primary problem with most business. You have
something that will change peoples' lives, but they just don't
believe you - because, well, not everyone is honest like you.

How do you get people to believe you then?

That's one of the many mysteries revealed in "Mind Control
Marketing."

Ironically, the 500 bucks for 27 bucks thing works quite well
here.

Tattered and beat up copies of the book have been sold on the
Amazon marketplace and ebay for $100 to $500.

It's now out of print and because the late Gary Halbert called it
"1 of the 3 most important books ever written about marketing"
people will walk over broken glass to get a copy.

But as of 8PM tonight, you can get it in electronic form for only
27 dollars.

Plus, you get the fabled "Missing Chapter" that no one in the
world has read yet.

I have a copy of the original book myself and it's been an incredible read. I'm going to be one of the FIRST to get the missing chapter - you can bet on it.

I don't recommend a lot of money spending - you know me. So as an extra incentive, if you buy your copy here (and email me a copy of the receipt), I'll GIVE you $10 back. So you're really getting this book for $17.

You seriously can't find it at a better price anywhere else!

I have no idea how long this will remain available, so go grab
your copy fast. I predict they'll only leave it up for a very
short period of time and that they are using it to attract new
customers in a very short period of time.

Three Steps to Success

Mark Joyner's philosophy on success can be summed up in three simple steps:

"1. See your target.
"2. Keep it in your sights.
"3. Hit it (until you hit it)."

Simpleology 101 hones this "formula" by outlining exactly what Mark means in each step. It sounds simple, and it is (That's why it's called the SIMPLE science of getting what you want!). But that doesn't mean it's always easy.

Often in life, we are thwarted - either through our own doing, or external forces - and get sidetracked from our goals.

Our intentions get left by the side of the road, and we site scratching our heads a few years later wondering what happened.

Or worse, we forget we got sidetracked and say "See? Things never go my way."

I find that the more time I spend focusing on my targets, the easier they are to achieve. The bad news is that in spending more time on my targets, I'm not spending my minutes focusing on other people's problems anymore.

I didn't say it was bad news for me... just that it was bad news.

And the results have been exponential. In just one hour of focused activity, I was able to connect with 3 new mastermind members and create some goodwill for a future project. I also made a few sales and boosted my bottom line this month - which was sorely needed after the time away I took because of the funerals.

But as things re-organize, I find myself better poised to take advantage of the opportunities that are coming my way. And they're coming in waves...

...tidal waves, baby!