Mind Control: The Missing Chapter

I didn't have to wait in line for long.

I snagged my copy of Mark Joyner's re-release of MindControlMarketing.com within an hour of it going live.

And the missing chapter, while short, is the grown jewel in the book.
Dubbed an extention of Simpleology "Underground", Mind Control Marketing's illustrious missing chapter hones in on mind control itself, how cults use it, how to protect yourself from it - and most importantly, how to create a cult-like following for your ventures.

Ironically, I think Mark's done just that with the entire Simpleology program. In a very cult-like way, he has created a loyal following on a global scale. Unlike a cult, however, Mark's opened the minds and eyes of people in ways that truly benefit themselves, and ultimately mankind.

If you look at Mark's Facebook profile, you'll see that the objective of his company is to self-fund Construct Zero - which is a terminology Mark has identified with a type of unified consciousness development that serves to liberate the oppressed through global programs that reach out and serve people for little or no cost.

Truly a lofty and admirable goal. Not easy, but lofty to be sure.

And if anyone can pull it off, Mark Joyner probably can. He's a thinker, a planner and a DO-er of the highest order. And Mind Control Marketing ties the ribbon on it nicely.

The "missing" chapter entitled, "Brainwashing: Genuine Mind Control in the Extreme" lays out the differences between creating a cult-like following and creating a cult. In Mark's own words:

The temptation to turn your customers into a cult-like following (and I don’t mean in a good way) is perhaps too much for the average business owner to resist.
The more I looked at the formulas for brainwashing you’re about to learn, the more I realized that these are simply the same methodologies that we use to brainwash our children in school, the methods that governments use to brainwash populations, and the methods that self-help fads use to brainwash their followers.

But ultimately, Mark offers the following points to create a positive following:

• A cult-like following should be based on voluntary participation. Cults use coercive tactics to "encourage" and downright force members to participate.
  


• A cult-like following is based on a love for a product or thing. Cults develop a blind faith in the figurehead of the group. The idea is to create groupies, not for you, but for your ideas, product, or conceptual models, which should, in a perfect world, serve a greater good than yourself. Selflessness sells, folks.


• A cult-like following should be inclusive, rather than exclusive in terms of respecting others outside the following. Says Joyner, "a cult 'shuns the non-believer'"

There's so much in this chapter that at first blush, you'll think you've been short changed by these 12 little pages. Be thou not fooled, however. Mark cites 3 specific examples of powerful brainwashing techniques and how to "defend yourself" with remarks on effectiveness, usefulness, and psychological impact.

It's 12 pages of intensive instruction and dissuasion all rolled into one.