Creating The Irresistible Offer

I've started the Simpleology elective on The Irresistible Offer. It's based on Mark Joyner's wildly popular best seller with the same title. Incidentally, you can still get an electronic copy of The Irresistible Offer from Mark for free.

This course is so powerful. The thing I found most powerful (so far) is "the 4 big questions". These are questions that EVERY buyer asks before making a buying decision. I talk a lot about earning an "affirmative buying decision" from your customers, and finding these 4 questions really got my head spinning about ways to improve EVERYTHING I do to get those questions answered.